Income and pricing approaches - Fairtrade international

In our recent discussions in the Living Income webinar series, one of the topics that has garnered the most interest is how to use information from a living income benchmark to inform decisions about product pricing. In this webinar, Fairtrade International shares how Fairtrade is approaching this issue, presenting examples from work to date. This presentation kicks off with a discussion about some of the key methodological and operational issues faced when using living income to inform pricing.