Exploring Claims in Living Income: Challenges and Solutions in Producers' Livelihood Improvement Communication
Claims and communications about one’s work and actions are a reality of how markets and supply chains operate. However, claims that are not clear, misleading or unevidenced can lead to an erosion of public trust in market action and an inability to discern which actions contribute to change.
How do we communicate the actions and impact of efforts to improve farmer income in a credible manner? Good communication improves accountability, leads to stronger buy-in from stakeholders, and secures and strengthens partnerships. In this webinar, we explored the guiding principles for understanding and making credible (issue-based) claims and discuss the practicalities of making claims in practice.