Calculating the true price of food, the case of coffee
The Impact Institute has pioneered an approach to calculating the ‘true cost’ of raw materials that account for social and environmental factors typically externalized in commodity pricing. They have worked with the Anker methodology to also link this method to the concept of living incomes in several value chains. Andrea Rusman from the Impact Institute presents their work to calculate the true price of coffee. Joel Brounen, Colombia Country Director for Solidaridad offers his thoughts on the use of the research for their work on sustainable coffee.